We were delighted to be asked to work with Target on the packaging art of their new grocery range, Good & Gather. A total of more than 2000 items will make up the brand after its first year on shelves. Alongside a branding team and Target's own in-house Art & Design department, we helped to build a cohesive and consistent identity among their kids ranges. Tasks included illustrating ingredients, creating characters and developing activities & alternative illustrations for inclusion on packaging.
A selection of items form the initial range, including those that we provided illustrations for.
A selection of items form the initial range, including those that we provided illustrations for.
We are still working on new products for the future Good & Gather rollouts, and we will update this page as new items are released, there's some fun things on the way!

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